Creativity: The Psychology of Discovery and – Affordablebookdeals


Creativity: The Psychology of Discovery and Invention

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Creativity: Flow and the Psychology of Discovery and Invention 

Paperback – August 6, 2013

The author of The Evolving Self draws on the theories put forth in his best-selling Flow to explain the creative process and share personal anecdotes of successful people to show readers how to tap into their own creativity. $40,000 ad/promo. Tour.

The classic study of the creative process from the bestselling author of Flow

Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi (“The leading researcher into ‘flow states.’”  — Newsweek) reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.


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