
This Is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City
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This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City
Hardcover – May 12, 2020
A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative force behind the renowned style platform @WeWoreWhat.
Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she met. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career... or else board the train back to her mom's house.
Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She's a bonafide business woman . Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook--one that she's finally ready to share with you, her readers.
This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It's a story that proves success isn't about a college degree or who your parents are. It's about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it's the story of how a young girl made in the concrete jungle that is New York City--and how you can too.
Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she met. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career... or else board the train back to her mom's house.
Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She's a bonafide business woman . Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook--one that she's finally ready to share with you, her readers.
This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It's a story that proves success isn't about a college degree or who your parents are. It's about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it's the story of how a young girl made in the concrete jungle that is New York City--and how you can too.
Review
"If you don’t already know Danielle Bernstein, you will now. This book introduces a force of nature—a style queen, business woman and innovator. Readers will love unraveling her secrets (and her tips for success) in this fascinating story of a young fashionista gone rogue." —Candace Bushnell, author, Is There Still Sex in the City, Sex and the City, Lipstick Jungle, The Carrie Diaries
"Danielle Bernstein’s story isn’t just about fashion, it’s about being a next-generation influencer, entrepreneur, and all-around disruptor. And lucky for us, she’s sharing all her secrets in this book!" —Daniela Pierre-Bravo, Co-author of Earn-It!
"Danielle is an entrepreneurial force whose business and creative savvy has been instrumental in redefining an industry. The insights she shares around blazing her own trail are as instructive as they are inspiring." —Moira Forbes, Forbes Media
About the Author
Danielle Bernstein is the founder of world-renowned fashion blog @WeWoreWhat. The platform, which she launched in 2010, now boasts more than two million followers on Instagram alone. In addition to her success as an influencer, Bernstein was recognized by Forbes "30 Under 30" at just twenty four years-old. She has also successfully launched multiple companies--including tech startup Moe Assist and clothing brand Shop WeWoreWhat.